The $100,000,000 Question
TLDR: A $100 million dollar question to clarify what you love most, and a chance to grow your meditation/coaching business with $300 off Insight Timer Growth Accelerator
If you’ve asked yourself, “Is this what I’m meant to do?” this post is for you.
I’m loving watching master coach Joe Hudson work with people on his YouTube channel.
Watching Joe coach is like watching Patrick Mahomes scramble for ten seconds in the pocket to then hit his target 50 yards downfield.
My jaw drops at how he pierces to the core of the issue and elicits powerful shifts in minutes.
You can quickly see why he works with executives at OpenAI, Alphabet, and Apple.
If you’re a coach, check him out— it’s like watching the LeBron of life coaches.
Sports analogies aside...
I was listening to an interview with him and another coach I admire, Jerry Collonna.
In the conversation, he discussed the reasons people want to become coaches.
Joe said he had a simple question to decide whether coaching is really for you.
He said:
Imagine someone will pay you $100 million to buy your coaching practice, but the only condition is that you can never coach anyone again.
It’s the best litmus test I’ve ever heard to understand the true intentions of our work.
And—It was confronting.
As I sat with it, my response was nuanced.
If someone offered me the money and the agreement was that I couldn’t work one-on-one with people, but could still speak, write, and share messages like this, honestly…I might take it.
But if someone offered me the money and said I couldn’t write books, create meditations, or speak on topics that I was passionate about—basically, that I couldn’t inspire others with my words—hell no, not even close.
The question helped highlight what I love most.
Don’t get me wrong—I do love 1-1 coaching—the relationships, the deep work, and the texts saying "I've noticed some big shifts from our sessions". (Just got this yesterday.)
However, my vision has always been to impact millions of people. Every hour I spend with one person takes away from that mission.
The $100m question helped me further clarify why my work on Insight Timer has been so rewarding.
For whatever your thing is, whether you are a meditation teacher and coach like me or a sales associate at Home Depot, I encourage you to ask yourself:
If someone paid you $100 million but you could never do that thing again, would you?
(I bet some retired dads would say no on the ladder.)
Money is a beautiful resource, but when it buys out the thing we love most, then what’s the point?
Btw, that is not to say it’s wrong to do things for the money.
While writing this, I had a realization.
Uncovering A Money Block
Writing this post helped me uncover my judgment of people who are in it just for the money.
Underneath that critique is the belief that doing it for the money is wrong.
There are so many ways that’s not true—mainly that it helps us be responsible adults and meet the needs of our families.
What’s more right than that?
For some, coaching is more rewarding than accounting. Why would I judge them as having “less pure” intention?
I’ll expand on it later as the realization has more time to stew.
In the meantime, I’d love to hear what the $100m question brings up for you.
Feel free to reply and let me know.
I’m rooting for you in all the ways you work for love, money & beyond.