How To Hit Your Financial Goals w/ Ron Reich
Ron Reich is a sought after marketing strategist and consultant. A former lawyer, Ron has been selling online for over 15 years. After launching over 50 of his own products in a variety of niches, he later became the “secret weapon” behind many of the biggest names in the industry including Hay House Publishing, Todd Herman, Selena Soo, and Ryan Levesque. In this episode, Ron shares how meditation has been key to his financial success and how aligning internal fulfillment with external abundance creates a more fulfilling path. We discuss a wide range of topics surrounding money, sales, and making a living doing the work we love.
You will learn:
Learn meditation practices to create a positive relationship with money -Understand how to break down large financial goals into daily tasks to see real progress
Practical strategies to build a sustainable business
Discover the key to building a thriving one-on-one coaching business.
Learn to view sales as a service and proactively engage with your audience for more client bookings.
GIFT FOR YOU
If you’re a meditation teacher or coach who wants to create unique meditations people listen to over and over again, enroll in my free course Meditation Script Mastery
Music Credit: Nova by River Roots - https://www.youtube.com/riverroots
Podcast Transcript
Lou: Hello there, friends. Welcome to another episode of the art and Business of Meditation Podcast. I'm your host, Lou Redmond. Today we have Ron Reich. Ron is a sought after marketing strategist and consultant. A former lawyer, Ron has been selling online for over 15 years. After launching over 50 of his own products in a variety of niches. He later became the secret weapon behind many of the biggest names in the industry, including Hay House Publishing, Todd Herman, Selena sue, and Ryan Levesque. His current focus is in helping emerging experts scale from six to seven figures through his property propriety propertary. I'll figure out that word at some point. Marketing systems. Ron, welcome to the show.
Ron: Thank you so much for having me. Very excited to be here.
Lou: So Ron, something that stuck out from when you shared your inquiry was your meditation practice. So I thought since this is, you know, you have kind of high level business coaching skills, but I'm curious how meditation came into your life and, you know, how that practice has unfolded for you.
Ron: Yeah, thanks so much for asking. It's actually one of my favorite topics. So I was very excited that you invited me to be on this podcast so we can nerd out about meditation. So, and one of the things I like to say is that the more I meditate, the more money I make. So that is actually one thing that I have to have to constantly remind myself. It's one thing I tell my clients as well. I encourage, I encourage all them to, to meditate. But to answer your question, I got into meditation seriously in about, um, I did it off and on, like when I was in college and whatnot. But I got into it really seriously in about 2012. At that time I took a, um, I took a mindfulness meditation class back. It was in the, um, at the Vipassana center, the one that's in like the original Vipassana center that's in Santa Monica, California. I didn't do the ten day silent retreat type thing. I still have not done that. But I ended up going to the classroom. It was like a twelve week course where I would go like an hour. It's like a week, like a weekly type class type thing. And that's what really started me on my meditation journey. Um, since then, well, kind of like beginning then, I would meditate for about 20 minutes a day, kind of doing those kind of mindfulness meditation type practices. And then over the years I've kind of like evolved, evolved, evolved. I remember, um, I think it would have been about five or six years ago. That's when I started meditating like 20 minutes twice a day and I kept adding more and more and more. So my ideal actual meditation rhythm currently is uh, I do 45 minutes in the morning and 45 minutes in the uh, in the, in the evening. However, as, as we were mentioning before, uh, before we, we started our recording here, I have a, I have an, almost, an almost five month month old. So that has just made it a little bit difficult to get my ideal 90 minutes of meditation in per day. Now it's about. I'll kind of always do 20 minutes in the morning. Typically I'll do a minimum of about 40 minutes a day, about 20 minutes in the morning, 20 minutes in the evening. Sometimes I'll do 30, 30. It's actually been rare that I've gotten the whole 90 minutes in, to be totally honest. And these days I've kind of evolved my kind of meditation practice. Like I'll do mindfulness type stuff, I'll do some visualization type stuff. I'll also do some loving kindness type stuff. So there's a kind of, it's a whole process these days. But uh. Yeah, big fan.
Lou: How do you feel like it's impacted you? I guess both. And maybe it's not both, but personal benefits that you found from it and also you mentioned it, you know, business wise. Like how do you, how do you feel like it's impacted like the intersection of, of both or even I guess. Was there kind of the. Were you always a spiritual curious or was through meditation you were like whoa, there's actually another world that maybe you tapped into?
Ron: Yeah, I think I was always. It's like, it's like every year I get more and more, you know, woo, as they say, like I've always been pretty uh, I've been, I've kind of been going down the personal development path for you know, since I was like in college, so over 20 years ago. And so I've been um. Yeah, I've been kind of into spiritual type practices, law of attraction. Um, I know there's obviously a difference between like meditation, spirituality and law of attraction type stuff, but anyways, I've been kind of into that stuff for quite a while and um. Yeah, it's just, it's just kind of progressed over the years and as far as like uh, the benefits of meditation, it's really interesting, which I. Well, how often do you meditate? I, I'm sure it's a decent amount.
Lou: I try to do daily. I've been going deeper into my practice the last couple months too, so it's been. I've been pretty good at it, but it's. I've been pretty consistent over ten years. But I'm not, like, a tyrant by.
Ron: By any means.
Lou: Like, I'll take, like, time off. I'm not, like, okay, gotcha. I'm not killing myself when I'm not doing it.
Ron: Got it?
Lou: Yeah, it's.
Ron: It's. Yeah, got it. So, yeah, I mean, one of the things I noticed, it's kind of like, um. How do I. How do you put this in the word? It's, like, literally, like, it's. It's. It's. It's kind of impossible. It's literally impossible to put into words, but it's, like, literally, like, if I meditate, if I'm really meditating, like, a lot, like, if I'm doing, like, 90 minutes per day, I just have this level, like, this way I feel that it's just better that. Than if I only meditate 20 or 30 minutes a day. And if I don't meditate at all, I literally, like, I feel, like, legitimate, like, anxiety. Like, anxiety. It's hard. Again, it's just, like, it just does. Something's just off, you know what I'm saying? And then the extremes are, like, you know, if I'm meditating a lot, I just feel super clear. It's kind of like, I wish I came up with this example, but how old are you? We're probably. You're probably a little bit younger than 34. Okay, you're. You're. You're a youngster, so you might remember. Uh, I'm 44, so I'm not that much older than you. So did you remember, like, in the. Basically before we had hdtvs, like, in the nineties? Like, did you ever, like, you ever remember watching tv, like, in the. In the nineties? So, like, when you watch tv in the nineties, at the time, it was like the normal tv. Like, okay, that's the tv. This is cool. It's way better than, like, the tv from, like, 20 years before that, which was all staticky and whatnot. It's like, okay, this is kind of not that bad. But then these days, if you happen to be watching it, if you're watching a tv show and you might see, like, a tv show where they're showing clips, like, a documentary of, like, stuff from, like, years ago, and it looks so, like, fuzzy, right? It's like, so it's, like, so bad. Then you compare it with, like, these days, we have these, like, super hd tvs, you know, like, and these days, even with, like, some of the, like, virtual reality stuff like that. With, like, these new, those new apple goggles, for example, where it's like, next. Next level. So for me, that's almost like, kind of like what meditation is. It's like, unless you. You can't really, you know, like, you get what I think. I think I get what you're saying.
Lou: Like, you go, like, you almost, if you go back, you almost look at it and say, how can I even.
Ron: Yeah, exactly. But you don't know it. Like, it's only a comparison, right? Because, like, when, when I'm, like, only meditating 20 minutes a day, or if I'm not meditating at all, that's like the 1995, you know, standard definition television. Like, it's like, fine. Like, it's cool. But then, like, you know, when I'm meditating more, that's when I have the super HD version where I'm like, oh, wow, this is like, now we're kind of, kind of living. So overall, it just makes me feel better. And then, of course, from a more, like, if we're looking for, like I said, like, the more I meditate, the more money I make. So one, a couple things. There would be that one of them is that, is that obviously we can do, like, you know, we can do, like, visualization type exercises. We can do things to kind of, like, manifest and increase our vibration. So obviously, like, kind of like, that's a way we can kind of use, um, use meditation as kind of like a weapon, as using it offensively to actually create kind of what we're looking for. But, like, another thing when it comes to, um, when it comes to of attraction. And one of the things I really believe is that, is that our thoughts, basically the way we feel, like, our vibration, the way we feel, that can basically manifest in the physical world. So if we're feeling abundant, if we're feeling high vibration, then we're going to attract more of more abundance in our lives. And so what I'm getting at is that literally, the more time we can spend in a positive state, in a positive vibration, the more we're going to experience wealth and abundance. And it's almost like a secret. It's almost like a hack. I mean, there's no really way to increase your vibration more than, like, just by, just by meditating. And obviously, there's different meditation type practices that we can do, but that's why I literally do believe that it's like, really my most, my most, my. The most money I ever made in one year I was actually meditating. I got up to. I didn't do this for the entire year, but I was actually meditating 60 minutes twice a day. I was actually meditating 2 hours per day. And I. My. My belief is that because that just put me in that higher vibration which allowed things to flow a lot better.
Lou: Now, do you. Okay, you spoke to it. It's not even that you had different insights or things came because you slowed down or just because you felt more connected. I'm also. I'm a believer in this, and maybe this is also aligned with, I think, how law of attraction would see it. But with meditation, it's like knowing that the thing, like when we are fulfilled from the inside, like when in our beingness, we feel just like the abundance of the universe, or if we feel just gratitude and fullness and joy, then that is what comes into our life.
Ron: Yeah, exactly. That.
Lou: It's not like we're. Oh, my gosh, I need to, like, you know, and maybe some people can do this, but, like, where you meditate and you're like, trying to, like, pull things towards you or.
Ron: Yeah, yeah, exactly. It's. It's totally counterintuitive, but. Yeah, that's exactly correct. Like, a lot of us where. This took me a long time to really get this, but a lot of us, you know, we had to read books, like, oh, you know, you want to visualize your future and whatnot. So a lot of us, and, like, there's so many, you know, practices where it's where you want to, like they say, you know, imagine what it's like when you have the car or when you have a million dollars in the bank. But then we like, we put, like. It's like. It's like work. We put all this pressure on ourselves. Right. If that makes sense. And that kind of isn't really good, that puts us in. That actually creates the anxiety that might have. That might. That might not create the things that we want. Where really, till your point, if you can just kind of sit back and allow those feelings of goodness, that. That those positive feelings to kind of uncover themselves, that's what's going to allow that a lot of those positive. A lot of those positive things afloat. So hopefully that makes sense.
Lou: Yeah, totally. And I think. I mean, meditation can. I think with the, you know, the ultimate intentional is how I look at it or how a lot of very wise kind of realized beings or teachers would. In some ways, it releases the need in some ways for any of it. That's like we actually find freedom in ourselves totally.
Ron: For sure.
Lou: When we are unattached to it, it's like well, whatever, like and so I think there is something to speak to. I like to use the word I'm totally woo. And I also try and be really grounded. Like it's a weird dichotomy.
Ron: I think I get it for sure, 100%.
Lou: But the vibration, sometimes I like to think of it just like holding energy. Like there's, that teachers would talk about like there's an amount of energy that we can hold that if we were to really, it's like putting a socket into a light bulb, right? If like we don't have the right wattage, like we're, we're going to be burnt out, we're not going to hold our energy. And I think money is kind of like that in some ways. Like we actually a certain dollar to you, Ron, I'm sure I would say a certain number and you'd be like, well that would feel a certain way in your body. In a way that it feel different in my body probably.
Ron: Absolutely, for sure.
Lou: And so like that holding more, how do you, I mean, I guess just to bring this down to the practical, like how would you say? Maybe it's just meditating more, but like how can people, because I know money is such a block for a lot of people that are in the spiritual world that are doing their work, which is a lot of people listening to the podcast, like how would you helps someone learn to like be able to hold more where a certain dollar amount feels different or there's not a fear associated with it I'm sure you tackle.
Ron: Yeah, I totally get the question. So um, yeah, so one of the things when it comes to that, this is this idea kind of like of the, like the, our self image when it's related to money and whatnot. So actually a really good practice that I got from that, which I think is um, I actually got this from Richard Dots. Have you ever read any of his books? Richard dots? He's written like a lot of books. They're all quite good. I have not read all of his books, but anyways, one of the best books I've read on these types of topics is this idea. It's called let the universe guide you. Something along those lines. And one of the things that he mentioned in that book is that is like think about the thing that you want. So in this case, think about the amount of money that you want and maybe it could be like outside the comfort zone like you're mentioning, but what he recommends. And this practice would be very well for kind of that. And so this would be a more of a meditative type practice is think about kind of like that amount of money that you want that might make you a little bit uncomfortable. And just really imagine that money coming in to and just think about, dont stress about it, but just think about what would please you about that amount of money coming in. Lets say youre an emerging practitioner and youre looking to make $10,000 per month. Dont stress about what that would look like. Just imagine that you just made $10,000 last month. Just imagine what would be good about that. How would that make you feel? What would you do with that money? Dont stress about it. But then that is going to kind of allow that, that feeling, that feeling of abundance to come up. That's not going to be super, super stressful. So that's one practical thing I would do when it comes to that's, that's there's, I've like you mentioned, there's kind of like the more woo, then there's some more practical things. So that's one thing that I would recommend anybody, like if they're looking to increase their money vibration to do that for, you know, 1010, you know, 1010 minutes per day for whatnot. Like that's part of your meditation practice. So I wouldn't say ten minutes. I would just say as part of your existing meditation practice, add that in there for a little bit. Just imagine kind of what would be like to have that. Another thing that I would recommend somebody do. So this is a very two, um, two more practices I could give. So another one is going to be, uh, is a lot of people are very intimidated by money, especially a lot of like spiritual practitioners and healers type. They just really get intimidated by the numbers a lot. So just getting more comfortable with numbers is going to allow them to, is going to allow them to become more comfortable with monies than to be able to receive larger and larger amounts of money. So one way to do that, really, it's the most basic practice. This is the easiest thing anybody can possibly do is I encourage you to just start tracking the amount of money and start tracking and recording the amount of money that you're making every single day. So I actually, I felt my clients do this. I actually do this myself. So what I do is I have a, um, I have a, like a, like a Google sheet on the, um, it has like the date, you know, on the, the first column is the, is you know, you know, like September 1, September 2. Then I have, like, my goal amount of money that I want to make each day. So let's say, you know, I'm looking to make, you know, like, someone who's looking to make $10,000 a month. What is I think that is, that's like $300 a day, something 500.
Lou: Something 500.
Ron: I think it's like three. I think it's like $300 a day. It's like 333 per day. Yeah, I'm quite sure that's correct. So, like your goal. So you set a goal, 333 per day. Then that's, then it's like actual goal. Actual. And then you just put in the actual number, and I promise you it's one of these things that just by tracking those numbers, just by tracking that number, you're going to become more comfortable with the numbers, and you're actually going to become, you're, you're going to start making more money. There's this idea, you know, what gets measured gets improved. What gets measured and improved and recorded gets improved exponentially. That's the second practice I would give then the third practice I would give is when it comes to, like, literally receiving money, like, from like an enrollment type conversation, we're talking to somebody and we're going to be asking them to give us money. It is completely true that if we're not aligned and confident with the amount of money that we're asking for, we're not going to receive that money. It's not, it's not just about, I know you know this, right? It's not just about saying the words. You have to really embody what you're, what you're asking for. So really what I would recommend is it's just about getting into kind of just stretching yourself just a little bit, if that makes sense. Like, if you're like, let's say that you're, you're currently charging, I don't know, like dollar 500 a month for your services, just putting a number out there, you know, that would be probably people like us would say, youre undercharging, right? And then maybe I think that person should be charging $2,000 a month. Theyre charging $500 a month. But if I tell them, hey, start charging $2,000 a month, they can, like I said, they can say, yeah, nope, nope, lets do it. But then if theyre not aligned with it, its not going to work. So really what I would just recommend is I would just ask him whats something thats more than $500 that maybe it's on your growth edge, but you feel comfortable asking for, okay, maybe it's $800. Okay. So then it's just about next time you're talking to somebody. When you're making your offer, ask for $800 per month and then do that a few times. And then once you get some success with that, then you can go to the next level. Really just kind of baby stepping it up there. That's another way to kind of increase that vibration, the ability to kind of hold more, hold more, hold more space when it comes to receiving money.
Lou: Question on the second one that you said. What? Because I can imagine as myself if I'm even looking at day to day income coming in, you know, I might, it's, it really is dependent on times. I think there's many days where there's no income coming in. So if I'm someone listening, that's like, would you just say track that? Like have your goal?
Ron: Yeah. You would track it? Yeah. For sure.
Lou: Track like zero, zero coming in.
Ron: I'm the same, yeah, I personally very similar. I'm not making a, because I like, I work with clients that are paying, you know, either I'm sending new clients or they're paying on a monthly basis or whatnot. So yeah, to be honest, like the majority of my days are kind of zeros as well. Not like way the majority, but like more than half of them are zero. Yeah, you just, you just, you just track those as well. For sure. Again, it's just about, it's really about the practice of tracking. That's what's going to, that's what's going to happen. There's actually, there's more advanced ways that we can track that are a little more, a little more involved. But I would say if you're currently intimidated by the numbers, this is a good place to start.
Lou: I really like that practice. I think that's super practical. And I'm a big believer in what we put our attention on, grows and what we appreciate, appreciates. So just even 100%. I actually tell this to people too, that if they're trying to just shift their relationship to money, I actually learned this, I learned this from Kate Northrup. I'm sure maybe you're familiar with.
Ron: Oh yeah, I know Kate. She's amazing.
Lou: Her Ted talk I think its called. Its spiritual to be rich. Probably from eleven years ago or something at wanderlust when they used to do that. And she would talk about just having a practice where youre going through your expenses, youre looking at your bank account and youre just showing appreciation for it. So theres that intention.
Ron: Absolutely. For sure.
Lou: So I like this practice of bringing in the day to day. Okay, well, yeah, if my financial goal next year is x amount, what does that break down to? And can I just see it? Oh, that feels like this a day and just that energy. So I think for sure, 100% try that out. So I'd love to just hear because you mentioned some people in your bio, I think I only knew of hay house and Ryan levesque. I actually read ask his book a while ago. I didn't know who of Tom Herman, but when I looked him up, I seen this sounds like he looks like he's a pretty interesting guy. I saw him on Tom bilyeu, um, and impact theory, hay house. Now, that's going to be a name that I think people on this podcast would recognize. And I'm just curious if you're, if you can, I don't know if there's confidential involved, but I'd just be curious to hear, like, what was working with them, like, or how you helped kind of hay house and what they were doing.
Ron: Okay. Yeah. The main thing that I helped, uh, hay house, uh, would, was the main thing I helped them on was actually their launch strategy. They had some programs that they, at the time, I, this is one of my expertises, but for a while, the main thing that I positioned myself as was, like, a launch expert, uh, really from working, like I mentioned, and you hear, you read in my bio, I launched 50 of my own programs, and then I worked with Ryan. I worked on some really big launches with him, and then I kind of became known as, like, this launch expert. And then hay house came to me because they wanted to, um, they had, they had a launch that was working well, but they really, really wanted to blow it up. And so, um, so that's what, that's what I helped them with. And, yeah, no, it was, it was a really, uh, it was a really, really positive experience. They have a great team there. They're, of course, doing amazing things, and I got to go to their offices and everything, and it was, uh, it was a lot of fun.
Lou: Beautiful. Carlsbad, California.
Ron: That's right.
Lou: I used to live in San Diego, so I actually live in cars.
Ron: Oh, me too. Where about whereabouts in San Diego did you live?
Lou: I lived, well, I lived in Carlsbad for, like, the first six months because I worked there. And then I lived in PB and North park.
Ron: Okay, nice. Yeah, I lived in, I lived in little Italy downtown for, like, two years.
Lou: Yeah. Yeah. Beautiful. I love everything about San Diego.
Ron: San Diego's a great place, for sure. Yeah, absolutely.
Lou: So a lot of, I can go two ways with this, Ron, because sometimes I use these calls as, like, my own coaching sessions to do it out loud. But no, I think a lot of people, and it seems like you work with more like six to seven figures, and I know most of this audience is more like zero to making a living sort of energy. So I'm just curious, like, as far as your experience in the industry of developing offers or developing launches. I know it's a really broad question, and if it's helpful to get specifics, we can maybe use, I think I'm.
Ron: Tracking, and I've worked with people at that level as well.
Lou: So what do you see? I guess that's a great question then. What's a case study, maybe, of someone that you worked with? What do you see? The common pitfalls? Or maybe just using a case study of someone that you have worked with and, like, what was the, the catalyst or something that really kind of brought the success.
Ron: So, yeah, when it comes to those who are earlier stages. Yeah. So I guess one, one, yeah, one really good one is actually my, one of my friends and super clients, Sasha, she's someone who, she was coming to me with earlier stages. She came to me at earlier stages and she ended up. And she does like, really, you know, really woo type stuff. She does like tantra embodiment, you know, those kinds of things. And, okay, so one of the things, so thinking about, I'm kind of, she's like, kind of in the, in the field, as I'm thinking, as I'm answering your question, but really, and she did this, the main thing, biggest pitfall by far, and I believe very strongly about this, is that if you're looking to, if you're a practitioner, like, you're a coach, you're healer, you're, you know, you're a consultant or whatnot, and you work with clients. Most of your clients probably work one on one initially, I would imagine they.
Lou: Well, many of them are in some ways, sometimes one to many through. They create guided meditations. Right. So they're on, like, apps like insight timer on YouTube. So there are, like, building, like, their profile in that ways. They are having one on one practices as an offshoot of that. And, um, some of them might be blogging or trying to build, like, a newsletter out. So it can be a little bit of a, you know, a mix. But, you know, I think having a one on one practice is always going to be supportive to whatever the doing.
Ron: So, so really? Because I would say like, you know, if you're looking to kind of go from zero to making a living by far, I guess this is many ways to go this, but ill just give you the formula. The fastest way to go from zero to making a living by far, full stop, is to sell the most expensive thing that you can sell, which would typically be a one on one offer, one on one selling, a one on one type offer, one on one coaching or whatnot, thats going to be the best thing to sell because again, if youre looking at, lets say you need to make $5,000 a month to replace your work income, like, right. That would be, you know, five clients paying you $1,000 a month, ten clients paying you $500 a month. Those are, that's very doable for kind of anyone. So that would be the biggest mistake. I would, so I guess two of the biggest mistakes, the first two mistakes, not necessarily in any order, but the two biggest mistakes are one of them is just not committing to just selling something higher end. And like we mentioned, people have blocks when it comes to selling higher end. There's like worthiness issues that you need to learn how to do it. Like a lot of people, like for example, like if somebody is a meditations teacher, they're very, very good at what they're doing and they want to make 510 thousand dollars a month by like through, you know, through an app or whatnot. Or like through like selling $20 meditations. You have to have a really big audience to do that. It's not like, it's not impossible. I mean, there are, I'm, you would know more than I would. There are like meditation teachers that have like hundreds of thousands of YouTube subscribers or hundreds and thousands or hundreds of thousands of Instagram followers or whatnot. So it's definitely not, it's not that you can't do it, but if we're thinking about speed, right, is that if you're, if you want to have a YouTube channel with hundreds of thousands of followers or subscribers, I should say that's going to take a while. Like, there are exceptions, but for the most part, the way you build a YouTube channel with thousands and thousands or hundreds of thousands of subscribers is it takes time. You got to be consistently putting out videos for like for years. So if speed is end again and then after two, three years or however long it's going to take, that's really awesome. And then you can sell $20 meditations and you could be making a pretty good living. There's all, you have all sorts of options then. But, so I'm not saying don't do that, but if we're looking to quit our job faster or whatnot, we're better off, at least initially, focusing on selling, um, selling something higher rent. So that would be a mistake that people make. They just don't appreciate how much volume you need if you're selling something lower end. How big and how big of an audience you have to have, that's the biggest mistake, or that's one of the biggest mistakes. The other biggest mistake. And this is something that, I get it. It's really difficult. But the really, the mistake that people make is that, is not realizing that, at least initially, your job is really, you're really a salesperson. Like, that's really your job is to kind of, like, appreciate sales, and that kind of, like, the faster you can kind of make that, make that switch where you realize that, like, you need to learn sales, you need to, like, learn how to be a salesperson. You need to learn how to talk to people. You need to learn how to, like, reach out to people and make an offer. And most of the people who I work with at the earlier stages, they have just a lot of difficulty with doing that kind of thing, which I appreciate is, is really, really difficult. It's a lot easier to just be writing email, just be writing emails or creating, writing articles and
Ron: creating videos and whatnot. So that is cool. Do that. It's actually really good to do that because that's going to help you build your celebrity. It's going to build your authority. It's going to get people to get connected to you. That's going to educate them on what you do, what you're about, how you're different. That stuff is cool. But in parallel to that, we also need to be proactively doing things to kind of get people to, you know, to become clients of ours, if that makes sense.
Lou: Yeah, it's, I mean, something that I have challenged by, and I think many people. Right. The sales, like seeing yourself as a sales person or having to sell. So before we get to the sales, let's say someone has a one on one offer, but their problem is not sales. Their problem is just booking calls for sales. They're actually, like, they're needing to get more people on discovery calls or whatnot, or wanting to, like, what would be your. How do you approach that situation before the sale?
Ron: Yeah, okay. Yeah. And that's really what I mean. So it's all encompassing. It would be awesome to just be talking to people all the time, to have our calendars booked 100%. So part of the, you know, an actual salesperson person whose job is to sell for a living, they're spending a lot of their time, like, prospecting. Right? So, like, yeah, that's part, that's part of it. So, to answer your question, okay, so there's, um. Okay, here's a, here's a relatively simple framework. Okay? So the way we sign up clients, there's actually three parts to it. There's a very simple framework, but it's a very effective framework. So first thing, the way you get people, the first step is we need to be visible on other people's platforms, and then we need to be visible on other people's platforms, and then we need to get them onto our platform. So, like, right now, I'm being visible on your platform. Right. Thank you. This is awesome. People who have not heard about me, they are now hearing about me. So being on podcasts, speaking on other people's stages, being on summits, you could possibly consider doing advertising, technically. You know, having your own, you know, having your own YouTube channel, having Instagram. Instagram Instagram page that's being visible on platforms that you do not own. So what you want to do is you need to be visible on other people's platforms. Then the next step is once they're on your platform, that in this case, this really means getting on your email list. Let's say that's a starting point. You get them on your email list, you're going to continue putting out your social media content or whatnot. If you're doing that, and I. There's a, you know, there's ways we can strategically put out content on our email list to get them, you know, more, you know, to nurture them so they know more about what we're doing and get them more warmer to. To book a call this or whatnot. And so let me see if there's anything that I'm missing there. Okay, so, so then the next step is once they're on our platform, they're following on our email list. We then need to invite them to some kind of a conversion event. So that would be a, that typically would be, like you said, mentioned a discovery call. It could be something like a webinar, like a live masterclass you do where you're offering calls, if that makes sense. And then once you get them on the call, then there's a strategy for doing on the call. So really what you want to be thinking about is, again, anyone listening to this, we just want to do an audit on how are we doing with those, with those three, those three buckets? Are you being like, if you're not getting sales calls, is it because you're just not, you're not generating enough leads initially, you're not getting enough people on your email list. If that's the case, then you need to go out there and be, and be visible. You need to get on more podcasts. You need to get on more stages. You need to, you need to be out there. One of my biggest mentors, Dan Kennedy, says you have to be, be somewhere. Go to events, right, these, like, we were talking about going to the Giovanni event before we, before we started recording here. So you need to be somewhere. So that's one thing. Then once the people are, then like, are you, are you actually collecting email addresses then are you communicating with your people? Can you optimize the way you're communicating with people? Most people, they're not communicating enough. There's a, one of my favorite things I like to say is that kids spell love time. The idea is the more time you spend with them, the more you can show them your love. I would also argue that sale is also spelled t I m e, meaning the more time people spend interacting with you, kind of in all the different media, then the more, then the more they're going to be inclined to eventually invest, invest with you and buy something from you, if that makes sense. So then I. Are you connecting with people? And then the thing I do want to mention there is that especially this isn't true always, but even doubly to it at earlier stages, in addition to emailing people, the more we can actually connect one on one with people, that's going to be really, really helpful. So what I'm talking about is that it's a really, really good idea. Like, if you have people who are following you on Instagram or on Facebook or of course, visa via email, to send them personalized voice notes, send them messages, get that one on one conversation going, because that's. Because then you could then take that conversation and lead that to getting on a sales call with you, if that makes sense. And again, there's so many things to talk about. There's this idea of the 30 day rule, which is when it comes to sales, which is the idea that the prospecting that you do today, it's going to pay off 30 days from now. Does that make sense? So the point is that for people that the people that you want to be selling to, you're probably not going to be able to reach out to them and make them an offer and give them on a call. But if you can start nurturing them now, a month or two from now, then they're going to be more warm for you to eventually get on a call with you and eventually sign up with you. And so the thing that sucks, to be honest, there's a. I think there's a new book that just came up called Prospecting Sucks. Great title for the book is called Cold Calling Sucks, which is similar to prospecting. What I'm getting at is that if we're consistent with our prospecting, meaning it doesn't need to be that complicated. If we're like, let's say you're reaching out again, I don't want to make this too overburden. Let's say we're proactively reaching out to five people per day, 25 people per week. If you do that every week, you're gonna, like, you're gonna. You're gonna be able to book a lot of sales calls. Right. Because of that. Because of that 30 day rule. Is this making sense?
Lou: Yeah. Can you share maybe an example? Because, I mean, I tend, it's like, I think we have different designs. I don't know if you're into human design at all. So it's.
Ron: Yeah, I'm a generator. I'm not. All I know is I'm a generator.
Lou: I'm not super, super into it. Yeah. So just like sometimes I. With these strategies, sometimes I wonder if they're more, um. Really generator focus because you're in kind of response to people. Um, you know, there's a whole thing. I don't want to get too off the ledge, but let's just use this, because I think most people are generators, so it could be helpful even if it's not. But I think it's helpful for people, you know, if people wanted to experiment. But I guess I get things, you know, I'll get, like, I got a message yesterday from, you know, someone on Instagram that just said, like, hey, man, like, your content. Like, why? You know, how long have you been doing what you're doing? And I'm like, you know, I have no time to, like, sell the thing.
Ron: Here's the, here. Here's the difference. Here's the difference. So what I'm talking about is, again, if we're going through these steps, you're visible on somebody else's platform, then you're sending them quality content and then, and then in parallel to you send them quality content, you might, you might slide it through our DM's, right? You might, you might connect with them through DM's, for example. That's a lot different than somebody reaching out to you who wants to sell you something right. If you're doing everything right, if you, Lou, are doing everything right and you can do this. Here's the thing. In actual real life, how many Instagram followers do you have?
Lou: Like 3500 or something like that.
Ron: Okay, so that's a decent amount. And a lot of them, they're, they're following you on this podcast and whatnot. For example, you're putting, you're putting out quality content. So if you, Lou, reach out to people who are like, the people who are actually commenting on your Instagram, um, Instagram posts. Um, yeah. And people who are liking your Instagram post, a good portion of, they're gonna be really happy that you're reaching out to them. You know, I'm saying? And, and the thing you would do is you would just like nothing. Like, if you haven't done this before, you would not reach out to them directly and be like, hey, hey, thanks for liking my posts. Book a sales call would be, you would like, you know, like, you would, you know, you know, you would like, you would. You would warm them up. You know, you would just check in with them, see what they're working on, see how you could be supportive of them. And then, and then we can kind of lead, bridge that to kind of leading, leading to a sales call, if that makes sense. Having said that, now, that's what, that's what I mean. If you're really looking to make sales, not useful. But if a person is really looking to make sales, the more proactive we can be, reaching out to the people who are already following us. That's going to be our lowest taking fruit. But, yeah, 100% if you like, you lose. Specifically if that really doesn't jive with you, like if you really don't want to do that because of your human design type or for whatnot, then I would say, okay, it's all good. What I would encourage you to do, I would encourage you to focus on the, you know, still building that audience, being more visible. And instead of focusing on the, I would just focus more on, like, the more leverage type stuff, I would focus more on inviting people to sales calls through your, like, through your email or even on Instagram or do you anything besides Instagram.
Lou: So most of my clients and most of my audience actually, I have a. I don't know if you're familiar with the app insight timer.
Ron: I've heard of it. Uh huh.
Lou: So I have like 45,000 followers on this app. And they get. And I'm fortunate, which makes sense when you talked about time, because I have a lot of courses and many of my one on one clients, they come to me after spending a lot of time meditating with me. So, like, literally, like, they're going through my courses and so, yeah, so I think that's a great platform for building time with people, like meditation courses. And so that tends to be kind of my, if you would call it a funnel, so to speak.
Ron: I gotcha.
Lou: They'll then come to maybe my Instagram, they'll come to my newsletter. They'll, you know, find my podcast that they fit. You know, I'm not doing this. This type of, this is very niche, what I do with this podcast. For a specific person on insight on the app, I'm a little bit differently. But I have another app where I have like 5000 followers. So it tends to be through this, this medium that people find me Instagram sometimes. But honestly, I could take a break on. I can knock on Instagram for the next few months and my business will pretty, pretty much fine. Which is fortunate to say.
Ron: Yeah, no, that's, that's amazing. So, um. And so I'm just kind of curious to get a more granular here. So your, um. So they go through your course. They go through courses on the app. And would they like, is there a way to, like, directly get them on your email list from the app?
Lou: No. So, yeah, there's no way to really communicate. I mean, I have a circle on the app that has like 1300 people, but it's a. I have a lot of integrity with their rules because they've been such a blessing.
Ron: No, that's super cool. Yeah, I wouldn't say do anything.
Lou: Yeah, no, I don't, like, they don't want you to promote off the app. Like, they want you to keep people.
Ron: So. So the way it would work would be okay. All good. So what I would consider doing if I were you again, you're probably like, in your case,
Ron: so you probably. Okay, so your optimizations would be as, I'm just as I'm thinking about this out loud would be. So people are finding. So people, they find your course. And then I would be. The way I'd be thinking about this would be, if they want to find out more about you, they're probably literally going to. They're probably typing in, like, Lou Redmond meditation or something.
Lou: They can go to my profile, they can go to the about, and they will find a link to my website. It's a little buried, but it is there. And so if they wanted to go deeper, they'll, they'll. They can find a link to my website. Yep.
Ron: Okay. So they would do that. But again, some of them might not. They might just, like, they might just Google, like, Lou Redmond. Right. So then, like, put some low hanging fruit for you would be just to get some. To just SEO your own name. Right. So you could have, like, some art, like some specific articles that pop up. That would be like, things that you want them to, you know, I see.
Lou: On my own name. So, like, how would I do that? Like, on a blog or something?
Ron: Yeah, you. Yeah, you would basically, uh. Yeah, I would just talk. I'm not an SEO expert, but what I would do, I would just basically tell my SEO person, I don't actually care. I would talk to an SEO person that I trust and say, okay, my goal is when people sign up, when people type in Lou Redmond meditation, you know, I want them to. I want to make sure that got it. That I want to see. I want them to take them to this specific page. And then that would be like a blog article. That kind of, you know, that would lead them to, like, signing up for your email. Email list, for example. And then you might, again, low hanging for. Again, it wouldn't cost you very much. This is like, this idea of branded keyboard is like, is. Is investing a little bit in, like, google Adwords, just like when people type that in. So it's like, yeah, get, get special free meditation by, by Lou Redmond or something like that, depending on what you're interesting because.
Lou: Yeah, expensive keyword.
Ron: Yeah, exactly. 100%. But that, that's kind of. So. So then probably. So what I would consider doing. So in your case, it sounds like you're doing the right things, but so because you actually have a pretty, you.
Lou: Know, it's consistent and we can. We don't have to keep it. To me right now, I would, let's say, you know, just to. Because I'm trying to keep, like, clients or people I work with in mind who may be needing this type of support wherever I think. One question I have just more on the energy as I'm speaking this out, I kind of realize. So I don't do much anymore, but for a while, I was doing work in schools, and I kind of had a company that did mindfulness training and motivational speaking in schools. And so I had to continually cold outreach, and I had no problem pretty much spamming every school known to man. But for whatever reason, when it's, like, thinking of, like, a one to one person, like, if I know, I think that's what it is. And as I'm thinking of this, it's really the energy around the selling that's still just my own work to do. But I know that I am reaching out with an intention that I want to sell this person. Right? It's like, that's. That's the block that I come across. But who's to say that that's wrong, right? That's. That's like my own stuff.
Ron: So two things. Yeah, yeah. So two things there. So one thing is. Is that. But so one thing. We can spend time. We don't really have time now, but, like, they're definitely, like, you know, you know, I will actually spend this. My. My friend Mark Stern, he. I got this from him, basically. So I would ask you, like, basically, there's a question. It's like, Lou, do you believe in what you do?
Lou: I do.
Ron: Does what you do change lives?
Lou: I like to hope so.
Ron: So, assuming that, like, what you believe in, what you do, and what you do changes lives, like, why wouldn't you want as many people as possible to experience that?
Lou: Right? It's like, the intention is like, I know I can help someone, and so that's like, the energy, like, of coming from.
Ron: Why do it?
Lou: Yeah.
Ron: Sales versus service. Yeah. There's all. There's all sorts of different ways we can go into that. That's one thing to consider. Another thing. So that's like, again, we can do mindset. Work around that for sure. There's things you. Not that, anyways, there's that mindset aspect.
Lou: I get what you're saying.
Ron: The other thing is. So I mentioned those three buckets. There's other people's platforms, your platform, then the conversion events. Well, here's the thing. When you're reaching out to people, you don't need to. It's not only about reaching out to people. Like, hey, hey, limit you on a sales call so I can sell you my services. So other things you can do, just when it comes to cold calling, is we can reach out to people to invite them to, like, a conversion event. We can reach out to them to invite them to a webinar. And on that webinar, like, that's like a. That's like, for someone like yourself or a lot of your clients, that might be an easier ask. It might be just more energetically aligned. Like, hey, I'm doing this special training. We're gonna do a group meditation. You know, I would love for you to attend, you know, here. Where are you interested? Here's the link. And then on that, then you can kind of, like, if people are getting a value out of that, you could then ask for permission to get, you know, to invite them to get on a call with you, for example. Or you can invite them to get on a call with you, for example. Does that make sense? Other things, especially for a lot of your, for a lot of the people listening to this, 100%, I really agree. This is another, this is more of a specific tactic. The other thing also, it's not as good because, well, depending on the audience, but you can invite people to a webinar, for example. But you can also invite people to, instead of inviting them to a discovery call, maybe you want to. If you would like to, if you would like them to, if you have a good vibe with the person, you might want to consider inviting them to. Like, you're going to do a free guided meditation session with them or something. Like, you're literally, like, you and anybody listen to this. You're the good guy, right? It's like, you know what I mean? Like you're totally hooking up. You're like, you're actually investing your time to do a special meditation session with them. Other thing you can, other things you can do, which would be kind of lower lift would be you could just send them like, this isn't a tactical thing. It's like you send them something for free. You send them like in your, let's say in your case, a free meditation or like a free course or something. And then what you do then, then like, hopefully that's going to be helpful for them, but then there is going to be some reciprocity there. So the way this, this actual kind of script for this is like, let's say you reach out to somebody, you're, you're going to connect with them. You think maybe you can help them. Like, oh, you know what? You know, based on what you're like, just do you do like, have, I'm guessing you have meditations on like, specific topics or specific things you help them with. Is that, is that correct?
Lou: Sure. Like a court. I mean, one of my courses is like, stop caring what other people think. So that's the course? Yep.
Ron: Great. So, like, then, like, maybe let, and I know you have other courses. Let's say something like, that comes up, like. And you're thinking that that's an issue that they're having. But, hey, you know, I actually have this course to get you to stop caring. What. Thanks. Here. You know, I'd love to just give you free access to it. So here, here. Check out the course. Or here's the meditation. Check out this meditation. Meditation. And then they, then hopefully they'll do it. And then what you did is you follow up with them a couple of, couple days later, a week later. Hey, did you check out the course? What'd you think? Did you, did you try the meditation? What did you think? Then they're going to say yes or no, and then that, you know, you're building that connection. Right. And then you can kind of lead that to maybe invite them to get in the call, like me. And at this point. Right. You know, psychologically, they might be more inclined to like, because that reciprocity, to like, you know, talk, you know, to get on a call with you because you. Because you kind of help them out. So just, these are so the point I'm getting. So I gave, I gave some specific tactical things, but also just realized that, like, there's other ways we can be selling without it being like that kind of more masculine chasing energy, if that makes sense. There's kind of this idea of like, kind of like I'm putting things out there. I'm leaning back. I'm putting things out there that I'm leaning back. If that makes sense. Yeah.
Lou: It's like me. And it's like the giving, giving, giving.
Ron: Yeah.
Lou: Also, like, I feel you probably agree with this. Imagining is like giving without the expectation. Right. Like trusting that, hey, this is likely most people where it's not good, they're not going to go deeper. Right. But I'm actually saying, hey, I can help. And, you know, my, you know, I put in my calendar, like, hey, you know, 2 hours, you know, a day or an hour a day, where I'm going to just see how I can help people without expectation.
Ron: Absolutely.
Lou: And make those connections, build that community. Yeah.
Ron: And this is one of the, it's one of the, it's the, it's the ultimate whatever you want to call it. Call it catch 22 paradox, where it's like, yeah, the more you, the more you need the money, the more you repel it. Right. And the less you need it. It just flows to you. So if we can kind of get in that energy, um, then, then everything's going to be. Then everything's going to be okay. And the way you get in the energy. This is getting this because it's more on the super woo is just, uh, I imagine you listening to this. Our spiritual person is just realize that you are supportive, that the universe does have your back and that everything is going to be okay. So that's why, like, your financial needs, they are going to get taken care of, you know, everything is going to be fine. So there's no reason for anybody to be coming with that desperate type energy.
Lou: Yeah. So that foundation of trust. Trust, exactly.
Ron: For sure. For sure. Now I have to tease. I mean, how many people, you know, we work with all these spiritual people who, they teach these types of things, but they have problems. They can't. It's difficult for them to do, you know, follow their own advice, you know? So. Yeah.
Lou: Well, Ron, we're coming on to the last few minutes. I want to be respectful of your time. Is there anything we didn't get to share about or any kind of insights from working with maybe spiritual minded coaches that kind of add? You've given a ton of practical stuff already in this time, but I don't know if there's anything as far as last words around, at least the practical tactical around building a practice or, um.
Ron: One thing, just one thing we didn't mention, which, um, which would. Is worth mentioning, is a really good, a really good, um. So I mentioned, like, doing. Doing, like, free sessions with people could be good. Another really, really good, um, thing to experiment with is actually experiment with, like, a paid session as a thing to start with. Like a, um, just like a paid, you know, one on one guided meditation session or however well you help people. And then using that, that's another type of conversion event. And then using that to. Okay, if they got a value out of that, hey, well, maybe. I think it would make sense. You can maybe offer them to work in a larger container. That would be another thing to. To experiment with. And. Yeah, then the big thing, the big lesson is that, you know, good things happen. Like, you mentioned Todd Herman. He likes to use the. Or. You mentioned I worked with Todd Herman. You looked up Todd Herman. He mentions, like, being on the field of play, right. We need to be, you know, there's the. The idea of being in the arena from. From the man in the. From Theodore Roosevelt. WHat I'm getting is that if you want to build your practice, you need to be on the field of play. You need to be in the arena. You need to be out and out there. And if you're out there and that really means being out there in the market, putting content out there, making offers, being somewhere. Like we mentioned before, if you're doing that and you're constantly just taking action, making offers, you're eventually going to have a lot of good things happen. The way, the reason, the reason why people fail is because they just, the number one reason is because they don't. They're just not out there. They're just not doing it. They're just like waiting for things to happen to them. So the more we can be proactive, which I appreciate, if you're a spiritual person, you're like, you want to go with the flow. There is that. Yeah, there is that. There is that balance there. But again, balance. There is the yang. It's not just, you know what I mean? There is the yin and the yang. You know what I'm saying? So it's not just about, you know, you know.
Lou: Yeah.
Ron: Sitting around.
Lou: Yeah, we got to do the things that make us visible, which is like the marketing piece. I mean, not that we're marketing laundry detergent. Right. So you just see a bunch of tide. Like you're going to go to the store and see tide. But there is a, there is something to learn of more, you know, that kind of advertising where it's just like, hey, top of mind, I'm seeing what they're doing, and you're getting a chance to build that relationship and connection. So for those afraid to be visible at times, I've been there, too. We all feel it to, yeah, put yourself out there and yeah, I hope, you know, some of, a lot of what Ron shared might be supportive to experiment with. I think I'm going to explore the money tracking of the day to day because I think having that more practical, that energy, I think can be supportive. So, Ron, thanks for taking the time. Anything you want to share? Point people to what you're excited about right now.
Ron: Yeah, I actually have a live event coming up. If people listen to this in time. I have a live event coming that I'm actually doing with my, um, my collaboration partner, a woman by the name of Darla Ledoux. The event is called divinely unstoppable. It's going to be a live in person event, uh, which is happening at the end of October, October 29 and 30th. This event is all going to be about how to combine practical business growth strategies, like, similar to the things that we talked about today with your, like, divine magical gifts to kind of like, to become and unstoppable entrepreneur. So, yeah, if you go to it is actually, let me get the URL real quick. It's not exactly a come on. If you go to the sourced, experienced.com unstoppable, sourcedexperience.com unstoppable, you could find out details about that. Well, we'd love to see you there.
Lou:Awesome. That's a good intersection. I love that. Where is it?
Ron: Oh, sorry. It's going to be in the Houston, Texas area.
Lou: Houston, Texas. Awesome. So go check that out if that calls to you folks. And Ron, thanks again for being on the show.
Ron: Thanks so much for having me. A lot of fun.
Lou: Talk soon, friends.
Ron: See you.