What It Really Takes to Build a 6-Figure Mindful Business w/ Jess Lipman
Jess Lipman is a brilliant business and mindfulness coach who’s worked behind the scenes with some of the biggest names in the personal growth world. In this episode, we talked about what it really takes to build a 6-figure mindful business—not just the strategies, but the emotional and energetic skill sets most people overlook. Jess brought so much clarity and soul to this conversation. Whether you're growing your first offering or refining your ecosystem, this one’s full of grounded wisdom and real talk for the path ahead.
What you'll learn:
The essential—but often misunderstood—skill behind every sustainable mindful business.
How to discern when it’s time to pivot… and when you’re just reacting.
A powerful framework for designing your product suite with purpose.
The inner work entrepreneurs must face as they grow their impact.
A practice that rewires your nervous system to receive what you’re calling in.
GIFT FOR YOU
If you’re a meditation teacher or coach who wants to create unique meditations people listen to over and over again, enroll in my free course Meditation Script Mastery
Music Credit: Nova by River Roots - https://www.youtube.com/riverroots
Podcast Transcript
Lou: Hello, friends. Welcome to another episode of the Art and Business of Meditation podcast. I am your host, Lou Redman, and today we have a friend, Jess Lipman. I got to meet Jess pretty recently. I've kind of become friends with her partner, and we actually swapped places in the world. So she moved from Oregon to New Jersey, and then I moved from New Jersey to Oregon. So this is fun to have Jess on the show. Jess, when I met her and her a little bit about her story, I'm like, wow, she's a perfect guest. So a little bit about her. Jess is a business and mindfulness coach for change Makers in the mindfulness, personal development, life coaching, and healing arts space. She's been working at the intersection of impact, personal development, and digital marketing for over 13 years with the best in the industry, including Brendan Burchard, Oprah Winfrey Network, Jim Kwik, and Success Magazine. So, Jess, welcome to the show.
Jess: Thank you so much for having me.
Lou: So, Jess, I know I probably asked this when we had our first dinner together, but I think it's. It's worth maybe exploring this on the show. Like, first maybe the intersection of mindfulness meditation and then working for, like, a Brendon Burchard, which. Brendon Burchard's great, you know, in the personal development space, you know, performance coaching space. I would not necessarily put him in the mindfulness meditation space. So how do those two worlds collide for you? Maybe, which one comes first? And, yeah, just sharing a bit about maybe what you learned through, you know, starting to work with people like Brendan.
Jess: Hmm. So I actually, I began with working for Jim Kwik originally in over 10 years ago, and then I moved on and began working with Brendan Burchard, and I was on his team for almost four years. And that was my foray into the personal development space and really coming to understand the thought leadership model of business and the knowledge e commerce space. And so I began at the personal development space and then moved into the meditation space a few years after that, which was just a natural progression because I became a unified mindfulness certified trainer and teacher. And that's Shinzen Young's organization with Juliana Ray. And so I became a mindfulness coach and really understood meditation and mindfulness as a practice personally for over 15 years, but also within the marketplace. And so that naturally brought me into the space of working with some of the bigger teachers and companies as well in. In the mindfulness space. And I guess, yes. Oh, wow. I've learned so much working in this industry over the last decade. So I guess one Fundamental thing I will share is the people who do really well in this industry and who progressively grow are consistent. That's something I've learned from Brendan Burchard. It's something that he teaches as well, is this, this quality of consistency that we bring into our marketing and business efforts. So if you're going to blog, doing it in this devotional way, being consistent every single week for months and years will help build up the momentum. And that can be applied across the board to anything you do in your business, whether it's workshops or running ads or social media. It's about the consistency and being present and visible and building up that value for people so that they can understand you and be nurtured, really receive value from you, get results and understand your credibility. And that's what helps people make the transition into your product suite and moving down your ambition line of different services. So that's like one paramount thing I've really witnessed from people who are doing, you know, millions in revenue a year.
Lou: And so when you say consistency, you mean like, okay, I'm gonna continue. If I have a podcast, I'm gonna show up and keep showing up my podcast. So I have, I'm gonna post on Instagram. Is it like just simply like showing up and sharing consistency or. And then there's like a part of me that hears that. And I'm sure you're familiar with human design. I don't know if you know your human design, but there's, you know, it feels very generator esque to be able to show up every day. And there's other, you know, designs that. Would you say, like, well, wait a second, that, you know, like, for me personally, I'm a manifester and that design is, you know, bursts of inspiration and creativity and, you know, slowing down. And that's how to say, I haven't done this podcast for two years straight. So there is some consistency of it. I do believe. I 100% believe in like Noah Kagan talks about the rule of 100. Like, can you do something a hundred times and then see how it's going? But yeah, I guess the essence of. Is that the essence of consistency or is there some. Or is it something on the back end too? Because, you know, sharing is the front facing piece. But like, is there a consistency to just what you're doing on the back end in your business?
Jess: Yes. And to your point about human design, not everyone's blueprint or design will lend itself to being consistent for years at a time. So I, I guess it's not A great universal prescript. It's just something I've seen is like a snowballing effect that can happen. But can we all really adhere to that authentically? No. I actually can relate to you. I'm a manifesting generator. I don't do things for long periods of time. I tend to create new offerings throughout my business. Over the last few years of just doing my own business at the Mindful Nest, I, I flow into different things that inspire me at different times of my life. And so to stay inside of one thing for a long period of time and force myself is actually not the way that I can manifest and expand in my most authentic way. I tend to pivot and, and create things that feel alive for me in this time. And when I do follow that energy of like inspiration, it's that energy that calls people in. Now there's a difference though. Like I consistently can do that. Like, that's part of my blueprint. So flowing into what feels inspiring in the moment and then really building that out and treating that with integrity, that's part of my consistency in my own business. And it might look different for other people. There is a difference between that though, and just jumping from one thing to the next because it's not working. That's the piece that I think to consider and reflect on consistency is are you giving this, this strategy or this product or service enough time to build up momentum? Sometimes things take time and tinkering and collaborative product development, if you will. Like, you have to engage with clients and students and people to really understand what this thing is so that it can grow and build. So there's that element that I, I find is really important. And when I see people react and quit one thing and move to another, that knee jerk reaction is reactive and it's not responsive, it's not intentional. And also it doesn't really honor like a core element of marketing, which is it. It's about iteration. It's not about just doing a strategy and it's going to work in five days. Oftentimes we implement the strategy and then we have to iterate and evolve it and edit it and optimize it based on what we're learning about the user experience of our leads or prospects or clients. And that's how we can optimize things so that they become really flowing and consistent. An ADS funnel is a perfect example. It's not going to hit right out the gate. You have to first put it out there, see what's resonating, tweak all these different things. Optimize, optimize. And then it's working while you sleep. So there's this element that we get to accept. It's like par for the course with marketing. It's like we recognize like things take tinkering and optimization and a quality of patience with that in curiosity. Those are some elements from mindfulness that we can bring into this endeavor is how can we be patient and curious about what we can do to improve this and to really discern, is this something I want to keep doing or is it aligned action to pivot to something else?
Lou: Ads is a great example for that. Is there any other story or person that you work with that maybe not ad specific, where they were doing this? And it was an example of pivoting and iterating versus something new. Because I feel like those two can be. It's hard sometimes, maybe hard to discern those two. And I think what you shared was very wise of like, is this reactionary or is this responsive and being like, clear on. On what. On what that is? So, yeah, just curious if there's another story for that because, you know, it's. It's always fun to have people on where I. In some ways I can get like free coaching. That's why I do this podcast, is to get free coaching from people. Um, yeah, so. So yeah, you'd love to hear, you know, because I'm thinking of somewhat like, even with just podcast and YouTube stuff of like, what is what? Here, here's one more piece of that analytics. Like, I'm not the biggest analytic person and like, looking at those things, like, do you have. Is that part of this iteration process is actually looking at numbers? Are you interested in like actual analytics and using that data or is it more of like, you know, for me, I'm more of like a feel type of person. So. All right, five questions at once tends to be my. My mo.
Jess: Let's see. So an example could look like, I have a client who runs meditation or runs personal development retreats and for a while was running the same promotional email campaign to their current email list and really not getting the enrollment that they've been wanting. Maybe three people would sign up, but really the retreat was built for 10 to 15. And so this idea of looking like metrics are important with marketing, and there's a range and spectrum within which you can evaluate metrics. So even on the light side, when you're looking at those enrollment numbers and you look at the strategy as a mindful business coach, I would then see like, okay, like, it looks like your current list is not converting. So there's a few things happening here. The email campaign might need to be optimized. Other elements of the marketing promotion need to be optimized. For example, we can't sell a product or service the same way as every other product and service. Each one requires a unique marketing plan that aligns with the price point, depth, commitment level that you are requiring of your buyers. So a retreat is a really big commitment. It's a residential, they have to travel somewhere. It's a financial commitment, time commitment, uh, they have to go deep there. So you're looking for a particular person to sign up for that. And that requires a certain marketing strategy that's different from selling a $50 online course. It's just going to look wildly different. So th, those are the elements we would look at based on those metrics, based on the the buyer rate is okay. What are the elements of this launch that need to be optimized? Maybe we add in a few workshops leading up for the six months leading up to that. That gives someone a low value opportunity to learn from you, get a taste of you, and then you sell them into the retreat. And then there's also this huge question around lead generation. So you have your current audience, they're not buying your service or program. That can also point to the fact that you need new people coming into your list all the time in order to sell consistently into programs. Especially if you're selling the same program throughout the year or if it's evergreen, like it's just always open for enrollment, like online courses or self paced experiences, you constantly need to be building new audience. And so that's all about exposure. If you don't have those elements in place, like those numbers are telling us something about that and where we might need to build that into our strategy. So that's like one example of the retreat. And so the optimization there is like let's focus on lead generation strategies. How can you build up your audience of retreat buyers? So you need to get in front of other retreat buyers out in the marketplace, adding value, building relationship. And so one optimization could be to have set up a few strategic partnerships with other people who run retreats or are in a similar sector or and also speak to your particular audience, get in front of that audience with them, add value, teach them something, give them an experience of you and invite them into your ecosystem. So the other major optimization in this example would be what precedes the retreat. If you're asking someone to spend $2,500 and there's nothing but for that in your ambition line or your product suite of services, then that also would be an optimization what paid experiences are leading up to a retreat experience. Because every time someone gives you money to have an experience or learn from you, they're investing time, energy, resource, they are building a relationship with you and you're solving some of their problems or helping them hit some of their goals, but not all of them. So that's the key of a strong product suite is like you take people on a seg sequential journey to that final offering, oftentimes which is a residential retreat. So those are, that's an example of like a coaching opportunity and, and how to consider like what it could look like to pivot or why you might pivot.
Lou: Yeah, no, that's, that's really helpful to think about. You mentioned ambition line and like product suite and I've heard coaches, like, there's two. It feels like two different worldviews. And I resonate, I think more with your worldview, even though I don't have a big product suite. And that's part of kind of something I've been really thinking about recently. But you know, there's some business coaches and maybe it's, you know, a certain kind of flavor of it that's all about like one product, one channel, just like 1, 1, 1, 1. Like just have one high ticket coaching thing and that's all you're focusing on selling. Forget about the small things. But I think that, I don't know that misses. I think it misses the mark for the impact that we can potentially make to just focus on someone that can afford to spend $5,000 to, you know, whatever, whatever your thing is. But tell me more about the ambition line. Like I've never actually heard that, that phrase before. Is that something that you. Yeah, just tell me more about that.
Jess: It's not my phrase, but it is Brendan's. I learned about that from, from him. And the question about an ambition line essentially is the sequence of products in your suite. It could be one product, it could be multiple. But it's like from the, from the moment someone enters your ecosystem, maybe through a freebie or a lead magnet or a welcome mat is what we could call it too. That's something that you give in exchange for someone's name and email address, you offer them something to get some results, understand your system a little better, get to know you, and then from there they might move on to the next elements that you have. So your ambition line could be 10 products or services it could be two. And to your point, it really depends on your values in your business. So, and what you want to be offering. So there is no one right way if that coach says like the one, one, one rule, that there's a philosophy that underpins that. And, and if someone's doing 10, there's also a reason they're doing that. One way to clarify your ambition line would be to think about what do I want to be offering, like what do I, what am I passionate about and how do I want to structure my lifestyle and my business. Some people want to offer private coaching only or that's where they really want to lead people. So they might build in experiences that lead into that offering and that's great. Other people, like I work with some bigger meditation teachers right now and we don't offer any private work. What they're looking to do is build out their product suite of more affordable products and services that are self paced so that there's a passive revenue stream. Stream. And to your point also what you mentioned, you can make a bigger impact, you can help more people when you price things at a lower price point and to think about like the work that you're doing. So if you're a meditation teacher, trainer or coach, you're teaching people how to meditate, you're teaching them techniques, you're sometimes giving them the actual space and time to practice accountability, social support. You are helping them build momentum and integrate insights over time, navigate obstacles and opportunities. So these are all like the goals that you might be helping people with and those all correlate with an aligned type of service. So courses aren't great for everything. They're great to teach technique, but maybe they don't build accountability. You know, maybe that's where your retreats come in as you someone needs an immersive space where they go away and they're surrounded by other people doing this work and they can go deep together, real time because they carved out time so you could build your product suite based on the goals that you're helping people move toward. You can also, and to my point also, you could never offer private coaching because you're not wanting to use your time that way anymore or you're not available. So maybe you're doing a one to many model like group coaching, monthly subscriptions, we see that a lot now, monthly memberships. And so you can help a lot more people at once in a group program like that that maybe is live, but it's not private coaching. So that's like a way to understand like there's different ways to build your product suite. It really just depends on those different factors and what feels meaningful to you as a way to design it for yourself. And my product suite is, is evolving. Right now. I offer private coaching, mindful impact coaching. And I used to offer a member a group membership that I paused because I'm a manifesting generator and I pivoted. But I'm actually going to bring it back. It's called the Expansion Collective. It's a mindful business group coaching program. But I'm bringing it back because the flow of my life right now is calling for a group program and less private work. And so I can be impactful in this group program. I have a course with all the trainings and I know what the elements are that people need. They need accountability, they need space to create. They need a space to ask questions and integrate. So I'm building this now that, that kind of honors both like what my clients need and what I'm available for in this season.
Lou: I'd love to hear what one of your clients who's specifically meditation teacher not doing one on one. Just because I feel like it's always inspiring to hear how people make it work. What is, how does their product suite break down? If you're, if you're okay, you don't have to share names. But how does it break down and like what's like the numbers. Like okay, they have a membership where they do guided meditations every, you know, you know, whatever. Every day, every week it's you know, 100 members at $20 a month and they have this memory. Be just really genuinely curious to like know how someone who's not. Because to me it's like if I gave up one on one coaching, like it would be really hard like to like to, to, to make it work. It feels like. Cause that's such like a, the ROI on that is just so high because of how time intensive and how deep like the value is for one on one. That's the nature of it. And yeah, thinking of continuing to lean out because I do love being able to impact a lot more people and I mean I've been fortunate to be able to do that on apps like Insight Timer and so that works. But that model is also has shifted a little bit over the last year. So yeah, just I'd love to hear like an actual meditation teacher. What is their example of their product suite and like how does it break down to their, their, their, their living if you're okay sharing a bit.
Jess: Sure. So I Could share just like a blueprint of like what it could look like. And this is, you know, people who are maybe earning 500k plus per year. So you're at a certain level of your business where like maybe your product suite is, has stacked up over time into something. And there could still be private coaching or mentorship in there, but some of the things that they have is definitely a lead magnet. So bringing in new leads with a particular resource that speaks exactly to their ideal audience, solves a problem or addresses the goal. And then after that there's usually um, let's see, I'm thinking about the sequence of things. There could be a monthly membership. So low tier monthly membership. Maybe it's 50 bucks, maybe it's $100. Depends on like what is entails and like the frequency and all of that. But that could be a place where people go to, to build their practice, to learn a little bit, to get more value from the teacher. And then after that there could be like a sequence of sequential learning opportunities to learn that teacher system. So maybe there's three to four programs where you take them through the different stages of your methodology. So if you have a particular style of meditation, thinking through like what would this first stage be, what would the second? And each time the stages go up, the price point could go up and the depth of experience and yeah, the whole experience of the course could get deeper and deeper. A lot of meditation teachers now lead into after all that a certification program or track. So learning how to, it's like the train, the trainer model, learning how to teach this modality or facilitate or share this with your clients or people out in the world. You could think about it like a yoga teacher training. Sometimes people sign up to do that to become a yoga teacher and some do it to deepen their practice. The same philosophy goes with this too. So not everyone will become a coach or a trainer, but it'll just be the opportunity to deepen their practice the most. So you'll get people from both of those walks of life. So that's like a, like a sequence. And then there could be self paced courses that precede that membership, for example, or come in there somewhere. There could be half days or day longs that are $97 to like 3 to $400. Weekend retreats are a really great thing for meditation teachers that are virtual so you don't have to travel anywhere. You can have an experience. And retreats. So virtual retreats, I know organizations that do like virtual seven to ten day retreats and really make it accessible for a lot of people. I think that price point I've seen people do it at like $300. So that's really affordable when you think about compared to a residential. And then teachers oftentimes lead residential retreats from a two day to 10 to 15 days. So going to a place and inviting people to come, those are usually capped. So maybe it's capped at 10 people, 30. Some places there's like a 70 person cap. So that's kind of like a view of the entire product suite. And that doesn't even include private coaching. That as you could hear that's like someone who's like not even selling private work. There's all these opportunities to learn, practice, grow and they're all kind of group or self paced.
Lou: Yeah, beautiful. So that's a 500k like revenue.
Jess: Let's kind of the multi million like people can be doing like millions with that as well.
Lou: Totally. I mean the train, the teacher is always going to be like the highest in some ways the highest value. And then on the other end of that you have new teachers coming out. Right. So like, like there's it. I spoke with someone recently on the podcast and just made this kind of. It's not a judgment or anything, but when more people teach the thing to other people now there's more teachers in the marketplace. Right. So let's go to that because I know there's people listening to this podcast. The person that I love, meditation. I just did a training, I just got a certification and now what do I do? They're in that early stage. Do I need to, I need to build it? Like what's your maybe. I don't know if maybe you don't work with people at this early of a stage, but I'd be curious what your framework or thoughts would be on that demographic. I don't think I can even make money during this. Like oh my gosh, you seem people are going to pay me like that kind of feeling like I just got this training. I like meditation and obviously having some ambition is probably necessary. Going to have to figure that out. But yeah, how would you help that, that newer teacher coach?
Jess: Yeah. So I, I do work with people who are just starting out or within their first three years of business. That's what my membership is designed for. And my private coaching and my consulting work, I work with bigger meditation teachers like running their marketing and working with their teams at the scale that we just talked about. So there's these two worlds and the way you start will look different from the way you would evolve your product suite and the one that we just described, that takes years to develop that out in a sustainable way. So to start out, one element is to build audience. So that's one element, and that means defining your audience. So we could talk about niche and who you really want to focus on serving. And that can sometimes be the hardest part when you're starting out as a meditation trainer, teacher, or coach, because you, you may want to help everyone or you just learned a system that is for everyone. But because you're now in a marketplace with thousands of people who are all getting certified or trained just like you, and moving out into the marketplace to work with people, the best way to be of service and to hit the ground running is to decide on a type of audience you want to actually serve and support. So I'll give you an example. When I first launched my mindfulness coaching, I didn't really have that dialed in. I kind of went broad and I didn't really know who I wanted to work with. That's part of it. There was a confusion and uncertainty. But then as I started to do my business coaching separately, totally separately, I, I, there was a point where I actually saw that mindfulness and business could actually work together. And, and, and I met someone, a friend of mine, Simona. She was doing marketing for mindfulness coaches. So I met her through LinkedIn and I saw she had a very narrow niche. She only worked with meditation teachers. And I thought, whoa, that's really narrow at the time. And then I was like, you know what, I'm in this mindfulness world now and I know marketing for mindfulness coaches and teachers and personal development. So let me explore just speaking to those people about meditation and about business coaching and show them how I integrate both to support them in building a sustainable business. When I first conceived of that, I thought, I don't know if people are going to be into that. Like, that's really niche. And then I was like, all right, let me just try it. So I launched a group coaching program with that. I taught meditation in there to help you build the resilience and capacity and emotionally regulate the journey of building a business as an, as a person who's new to building a client centered service business. And then I taught all the fundamentals about marketing to get your business off the ground, to build audience, to build out your product suite, what to focus on first, how to run launches, how to operate email marketing, social media, how to build your website, all of it. And I ran this membership and people signed up and like we're really interested in all of it. So I proved concept by, by launching this ongoing membership and I'll share another tip as a newcomer. As you launch programs, instead of building things before you launch, you can build it as after it's sold. And so that's a really agile way to build products, services and to test it in the marketplace and collaboratively build it. So I built my membership as it was running. So I, I had an idea of what I was going to teach, but I was like, I actually need to learn about what these mindfulness coaches and trainers and healing arts practitioners really need or what questions they have. And so their interaction with me over the months of that subscription helped me build out curriculum for them over time and also new elements of that program. I added features after I understood what this was, but I didn't know fully when I first launched it. I just knew enough. And then I allowed my product service to evolve as, as I interacted with my clients and it got even better and better. So whether you're leading a six week program or a monthly continuity program like that, or even private coaching, you can sell it and understand the fundamentals of what you might offer. But be open to pivoting or integrating pieces that will be actually helpful for the people who are going through it with you. That's a really great tip for people just starting out. You don't have to have anything built. And in fact, if you build it and you don't prove concept before you sell it, you might have taken hours of time to build a course, make it look beautiful and no one bought it. And I've been in a situation like that that I'm not proud of. But you know, we learn over a decade of time. And I worked with a client, we built like a course that probably costs like 10, $15,000 to build. Like beautifully shot, went to location to shoot it. Didn't prove concept, didn't try to sell it beforehand. So when we tried to sell it, we realized his audience didn't really want it. So that's a really good example of like, like to let yourself be fluid when you sell a service and let yourself build it over time. That means like you shoot it live like every week and they show up live and you record it and then you store that into an online course and now you have this self paced resource that you build over time. So that's something I've, I've done at length in my own business. It's, I'm not much for like, you know, the flashy like product development, I really respect it when I see like a really well done video or you know, they, they put a lot of time and effort in shooting it for a self paced resource or app. But in my business in the last few years, I've really just taught live with people and you know, repackaged those resources and then you could sell them and you could patch package them in totally different ways after.
Lou: So yeah, yeah, I mean people are nowadays, like you don't need to have the whole studio, right, to like have the course. And you can if you're, if the content's good, the content's good and they're, you know, that's what they're paying for. I just want to double click on what you just shared because I think it's, it's so. I didn't realize I was doing that. It's just my nature to like get the opportunity before I have the thing. Like I just, it was always like programmed that way. And so like that's how I started in 2018, teaching mindfulness in schools was just simply reaching out to schools. Like I knew I had a yo. I had a, you know, yoga and meditation background and I had a coach I was working with that was just like, why don't you start reaching out to schools? Like you can bring this stuff here. And I just was like, all right, I have no idea what I would do, but just started reaching out and just getting first like seeing if there was interest, getting the opportunities. And that's how that grew. And then I read, I guess last year, I think it was last year I mentioned Noah Kagan, but he wrote a book called Million Dollar Weekend and he talks about this exact concept where I was like, oh, that's it, like that's what I was doing, just without even realizing. And I think selling it before you have it. And it inspired me. And you know, my recent, my only self paced course I have was in that spirit. I was like, hey guys, I want to create a course that's going to help you create meditation courses. Like would you want it? And then once enough people wanted it, you get the energy, you get the energy like, of like the actual resources coming in which gives so much more energy to then create the thing or to do the thing. So for anyone listening that's wanting to launch something, like get the essence of it, you know what your vision is. It pitch the vision of it, get the people on board and you know, there's a way to do this I think in like the beta model like, hey, this is going to be a beta group. You know, we're going to start. Let's see, it might be half off. What the actual thing is. That's another way to like, position a newer thing like that. But it just, yeah, it's worth re expressing this for people because I think it is like, that's such an important thing and can be so disheartening for people when they spend so much time on something and then it's crickets and then it's like the desperation and yeah, it's a tough one. But you mentioned, speaking of desperation and you know, the, the emotional journey of entrepreneurship. Is that like when you mentioned bringing the meditation mindfulness piece, is it mostly just navigating the emotional piece for you or like you mentioned building capacity and that just might be like an energetic thing. I just. Any more for this audience, I think would appreciate it, like any ways that you bring in meditation as a support for business owners beyond just emotional regulation.
Jess: Sure. Emotional regulation is one of them and it's actually really important. I'll just name that because I oftentimes experience this with clients where they'll go into freeze mode when they're emotionally dysregulated. And the impact of that is if you've built out a whole launch or you've gotten everything ready and then you have a part come up that is like telling you like, oh, we really can't do this, or it's too terrifying, or fear of rejection might be coming up and becoming overwhelming to the system. You may not be able to move anything forward, which can leave you feeling defeated, confused. Sometimes we don't even know that we're in freeze or why we're in freeze. So the emotions might be really buried underneath. But all of that to say is that's why it's so unhelpful to practice meditation and mindfulness and integrate it into your process of getting a business off the ground or evolving your business or preparing for a launch is you want to prepare your body mind system for everything that might come, including the obstacles that might show up in your inner system when you're meeting this growth edge. So whenever we're meeting a growth edge, we will meet all of these fearful parts in ourselves that might want to protect us from getting hurt. So we want to be equipped with that. And I think that's part of like the resilience development with meditation and, and the type of meditation you practice. What I tend to do is I have a. I veer toward the cultivation style of meditation. So that's in the unified mindfulness system. We refer to it as nurture positive. It's a style of practice where you are creating inner sense experiences so you're inducing it rather than with a deconstructive style of meditation where you parse out and separate the sense experiences and have a complete experience of what's actually happening. We deconstruct a sense experience like fear. We might notice tightness in my chest. And you might bring awareness to like the tightness in your belly or the thoughts that are firing off. You bring awareness to where do thoughts arise and pass from? That's a way to deconstruct it and to decrease the overwhelm of that sense experience by detangling. The way I have found is really helpful is to create. And so that's like the way I do it is through. It's like a manifestation style of meditation. So one way to do it, I call this mindful resource practice. But we imagine ourselves being supported by someone, someone that we trust, someone who is able to attune to us and support us and encourage us and be there to listen and receive us when good things happen and when challenging things happen. So I have a whole practice where I sit with that person and imagine myself being received by them and bringing to them what I'm going through in my life and letting them give back to me this confidence in me. They're confident in me, they understand exactly where I'm coming from and what's going on. And they support me no matter what. They give me this unconditional support. And this is really informed by a practice called Ideal Parent Figure Protocol that Daniel P. Brown created. And so there's the spirit of that in this, where you're connecting with someone, someone who is accepting you no matter the outcomes and can give you these things that help you feel secure, stable, grounded, so that you can go explore what is most meaningful or authentic to you. This is also something I've learned really in George Haas's organization Meta Group. He teaches IPF within his Meta Group method. And it's really changed my life. And so I've integrated it in a way that can support people in addressing what's happening in their life, in business, address any goal really that they're. That they're wanting to manifest. So if you're wanting to like step out with this new program, there's this element to it. The second piece of it is imagining the outcomes that you want already happening and feeling it in a way that feels completely ideal to you. So that's an exploration piece. It's like letting yourself dream this. We start with the. With this ideal person, the supportive figure first as a way to get grounded and emotionally regulated and confident enough to go explore. And then we pivot into this visualization work of imagining the outcome you really want, which is quite expansive. And so we want our nervous system to be ready to open to that vision and feel into it. Just imagining, like, how do you want what happens at the end of this launch? Imagining yourself supporting these 15 people in your new group program. Imagining yourself, yourself, like sitting, relaxed, upright, inspired, teaching them. Imagining yourself wearing what you want to be wearing, your posture, the. The feeling state, the relaxed state of trusting. Like, wow, this all worked out. And just sitting in those sense experiences that you're cultivating and allowing it to imprint on yourself. This is key because this will prepare you somatically to receive what it is you want. And if we don't do this preparation work proactively, what could happen is that maybe we're taking all the steps in our launch and the logistics are all dialed in if we're not in freeze mode, but maybe there's a fear body that's here that's like, oh, this, like, constantly, like, this isn't going to work out, or I'm not good enough, or, like, I'm not cut out for this, or like, oh, my gosh, I can't believe I'm doing this. That energy is entering into the effort and the whole experience, and that calls itself back in. So what we want is to create energy of what we're actually calling in so that we can prepare. It's almost like a magnet. It's like when we shine it out, the universe will meet it with that. And it also essentially just it. It allows you to live from that place. I am relaxed right now. I trust that it's all working out. I trust that I'm taken care of and that I'm taking one step forward and I'm aligning with my values right now. My values are to help these people. And so really staying tuned into that, like, in the stream of what matters and what you want to be feeling and feeling that now, not waiting till the end of the launch to feel that way, like feeling anxious all the way up to the end. Like, that's not how you end up feeling relaxed. You feel relaxed, confident, and at ease every step of the launch. And that's how we end up where we want to end up. So that's like a paramount practice I do with clients and that I teach and that has helped me move through some blocks. I mean, I used to be terrified of email marketing and launching in the early days of my own business, which is funny because I have this whole marketing background. You can know everything about marketing and not do it.
Lou: It's different when it's you.
Jess: It's all about. Yeah, but not even just that. Yeah, especially when it's about you. This. This me, which is so egoic. We get stuck in ego and fear about a ton of different things that are historical and that are stored away. And so I like to say your business will show you what needs to be processed and metabolized inside of you. Just go toward your growth edge. Try to do something new, and you will meet all these parts of you that you now get to soothe, integrate, metabolize on this path of orienting toward.
Lou: Your highest vision, preaching the gospel. Jess, this is, like, so such good stuff. And you're, like, crystallizing kind of my own path in a weird way. And then also, you're speaking to. In so many ways. What I love helping people with is why I love, like, the. The excitement of creating something and the inner work that comes along with it. The parts, you know, I have a. I've learned parts work on a. From a different kind of coaching model. And yeah, being able to work with those as they come up and seeing actually that that is both. And our business becomes a place for that stuff to come up. And what a beautiful, beautiful. We get to, like, heal and grow as we share and create and as we allow ourselves to flourish. It's, like, so amazing. And so, like, you're speaking to what I love helping people with. I tend to lean away from, like, you know, I'm in a weird space right now where it's like, I don't want to call myself a business coach because I'm not. I feel like that's not really what I am, but I am. I like helping people with their creative, like, businesses. Like, I'm not like, an expert in marketing by any means, so. But yeah, you're just speaking to, like, yes, that's it. And you're. You know, I had. I hadn't heard those terms deconstructive. And was it. Was it cultivation as the other one or the. But it's. You're the essence of, like, what my morning practice is. It's like, for 20, I would say I'd actually do 24 minutes is a very deconstructive. Like, let's let everything, you know, really trying to notice what's here and Kind of let it be here and just really in the space of receptive. Not. Not making anything happen, not creating anything, just like, receiving, letting go and just really trying to, like, drop in. And then the last six minutes, a shift to. What is that cultivation of, like, you know, really feeling this energy and, you know, some sort of positive energy and, you know, maybe some visualization. I do some prayer. Prayers too. And yeah, like, it's really cool to hear how you talk about. I love the fact of having a nurturing parent as almost like a step. Like, that's. That's brilliant. I never hadn't heard about something like that. Of. Oh, well, maybe if you're feeling anxious. Okay. Just cultivate confidence. Right. Cultivate, like, feeling how you want to feel. And it's like, wait a second. Maybe we need that. That step. So love all that. I think that was. Yeah. Super brilliant to hear and what I. What I appreciate about you and maybe do you have a couple more minutes? I know we're at our hour. Maybe just the last topic, last question. Because what I. I'm inspired by you. Because sometimes, you know, you. I. What I see from you from the outside, in some ways, like, you're kind of in more of like a Buddhist sort of lineage of, like, meditation style and practice, but you also get into this manifestation stuff and. Which almost can sometimes feel in my mind, like those are sometimes at odds with each other in some ways. And you mentioned this on your inquiry of, like, balancing desire with equanimity and, like, you know, in some ways, Buddha's teaching to cease a desire. Right. And manifestation is teaching get all your desires. And so I'd love to hear how you navigate that and anything else. I mean, I feel like what you were talking about was some manifestation work, but anything else about manifestation? Because I know that you've done some stuff with. To be magnetic. I actually went to college with Jess Gill. I need to have her on the podcast. Oh, yeah.
Jess: You mention that.
Lou: Yeah, Yeah. I keep saying. I keep, like, she's, like, absolutely crushing it. I'm like, it's funny to see. Yeah. To. To watch that growth. But yeah, like, I know you've done some of those programs, so. Yeah. Anything you want to say around, like, having these two worldviews? Because I think I don't see every. I don't see a lot of people with strong worldviews from both ends. And that's like another. Feels like a niche for you. If I'm just, like, mirroring back something that I see because, like, I don't Know, my judgment in the Buddhist world is just very, very blatant. Very beige, very. Yeah, like very, sometimes somber if I'm going to judge. But anyway, I'll stop talking.
Jess: Yeah, I feel blessed to actually be able to blend them together. And I'm kind of a spiritual explorer, so it is my style to, to do that anyways. But I'm blessed because I, I do work in a system of meditation that does in is inclusive of manifestation and law of attraction. Unified mindfulness has four quadrants that define the system and one of them is appreciate. That's what we think about when we think about mindfulness. The deconstruction, deconstructive style where we're like coming to know what's actually happening and we're just paying attention to the present moment using these different anchor points, whether it's feel, space, hear or see. And so that's essentially what a lot of people think about when they think about mindfulness. And then there's the nurture, positive quadrant of practice, which is about cultivation. And that's the camp of manifestation visualization practices, I believe Adriana is, would categorically fit within there. So it's like included in that system because according to unified mindfulness, mindfulness is the combination of concentration, sensory clarity and equanimity happening. And that's what we're cultivating when we practice mindfulness. You can cultivate and practice mindfulness by visualizing. You're concentrating on visuals or a sense experience that you're having, you're sustaining it, you're coming to know where it is in the body. Is it in the physical body, is it emotional, is it a thinking, belief system, is it visual? So there's this discernment, sensory clarity and equanimity is this capacity to hold it without intervention. And that piece is so important with desire because when we're going after something and having a goal, which I find is positive in our modern world, to have an intention and to move toward it, I think that's really important for us as human beings is to. It's okay to want things. And mindfulness helps us cultivate equanimity. To want things, but also to hold that with a non intervening quality. I can want something and desire something without holding onto the outcome as the end all, be all. I can simply let myself be in this desire, in that balance and also let go of the outcomes, let go of the need to know how it's all going to turn out, you know, and that's, that's a key part of manifestation, is you're putting this orb of light out there. This is what I'm creating. This is who I am. This is who I am. This is who I am. But I actually don't know how it will actually look in the material world when it comes through. And I don't know when my mentor says, like, my. I love my men. I have a mentor, Rachel, with the brand essence of the ma. And she taught me, like, my job is to, like, this is a paraphrase, but like, to love life, enjoy life, live your life with this beautiful love for it. And it's God's work to plan out the timing of things. That's not my job. My job is not to make it happen a certain way. My job is to love it forward and to put it out there and to say, I'm here for this. This is what I love, and I'm loving it right now. And it's like higher power's job to say when that will happen. So when we know our role within this space of energetics and manifestation. Like, my role is to create the vision and marinate in it and let my body somatically ready for it. But my job is not to make it happen or to control. There's no controlling around time, how it will actually look. So there's a fluidity to it. I don't know how many people will enroll into my program, but I can set the intention and imagine the people that I'm serving and watch them receive, like, the gifts from me and watch their lives change and feel that. I can feel that oxytocin releases in the brain when we feel that level of connection. So there's ways to engage manifestation. Bringing in the equanimity allows us to not interfere with it. I won't get frustrated when that outcome doesn't look exactly the way I imagined it. That's equanimity at work. It's this capacity to accept conditions, to feel your feelings, but to not hold on and say, oh, this didn't work, or there is no God. Like, that's just not how that works. So does that answer your question beautifully?
Lou: Yeah. So awesome. I love the love. Love it forward. Is that like her? Is that. Is that like.
Jess: It's a paraphrase.
Lou: Yeah, like. Like where my mind goes. It's like. That's a meditation in that. Like the phrase love it forward. It's brilliant. Yeah, super, super awesome. So, yeah, thanks for sharing all that. It's something I feel like I'm realizing that more and more recently as I've Been like, part of me has been wanting just things to, like, happen a little faster. Just recently, just moving out here and, you know, a few things and really, really coming back to. Over the past couple days of, like, my job is. Is to be in joy. To be in just a state of, like, appreciation that this is life. Like, this is. It's not going to get that. That success is not actually going to give me anything. Like, the material. Like, it's not actually going to fulfill me. Right. I'm already fulfilled. And so continuing to come back to being in that state of uncaused joy, uncaused appreciation just for life or not for anything. Just because that's kind of our nature and trusting that. Yeah. I don't have to worry about the timing. So you're. Yeah, I feel like you're speaking a lot to just things that are very present for me right now. So it's really awesome to. To hear.
Jess: That's good. Yeah, I. Yeah, that's important. It's like, you know, it's like. Like my partner Julio says, like. Right. Relationship with this moment, you know, and with this time of your life. And when you feel the wanting or the craving, there's some need right now that gets to be met right now, to me, that's what I hear. Or there's like, some part that might be present that believes it needs something from that outcome. But you can discern what is the real need here. And reorienting toward gratitude, acceptance, appreciation of what you already have or in the vision that you have. Keep appreciating the vision as if it's already here. Continue to magnetize it. If you can see it, it's already yours. And so you could just relax into that. It's like, oh, it's already here. I so vividly feel it. I see it. It's already here.
Lou: Amazing, Jess. So where do you want to send people to what you're excited about? People can learn more. Anything you want to share?
Jess: Yeah, I'd love to share. A great starting place with me is I have a. Like, a free masterclass called how to Create Irresistible program offers. And it really breaks down my philosophy about how to craft a really beautiful offer that feels aligned and authentic to you. And so that's something I'll. I'll give people, I guess, in the show notes or something. Right?
Lou: Sure. Yeah, we can put that there for sure.
Jess: Okay.
Lou: Awesome.
Jess: Yeah.
Lou: All right. Thanks, everyone, for listening. Thank you, Jess, for taking the time. This was really special. And yeah, it's so good to also have a connection and, yeah, hopefully learn more from you, too.
Jess: Yes, for sure. Thank you so much for having me. This has been great.
Lou: All right, Bye, friends.