8 Ways to Improve Your Insight Timer Profile
Want to grow your audience and make a bigger impact on Insight Timer? In this podcast, I’ll walk you through 8 essential ways to improve your Insight Timer profile—from optimizing your bio and profile picture to refining your meditation titles and creating content that actually converts.
Whether you’re a meditation teacher, coach, or spiritual creator, this guide will help you attract more listens, grow your following, and make your profile stand out on the app.
These tips are based on reviewing profiles helping Insight Timer teachers create aligned, intentional, and impactful presences on the platform.
What you’ll learn:
How to write a clear and authentic Insight Timer bio
What makes a profile picture inviting and professional
The secret to creating titles that gets listens
How to build content that leads to your deeper offerings
And more!
GIFT FOR YOU
If you’re a meditation teacher or coach who wants to create unique meditations people listen to over and over again, enroll in my free course Meditation Script Mastery
Music Credit: Nova by River Roots - https://www.youtube.com/riverroots
Podcast Transcript
Lou: Hey, friends. Lou here. If you're a coach or teacher on Insight Timer, today's video is going to give you a ton of value that you can implement immediately. I'm going to be breaking down eight ways that you can optimize your Insight Timer profile to increase engagement, attract the right people to your work, and just overall look more professional. Let's get into it. Number one is profile picture. First impressions matter. So it is so important that you have a professionally done headshot or photo shoot that you did with a photographer, not a really good iPhone photo. Have a professional edit it. This is foundational and it's really going to add to the professionalism of your profile. Not only that, you want to make sure the image you choose is actually aligned with the essence of your content. If you're someone who talks about joy and radiance and bliss, but your profile picture is this stoic looking, stern energy that is a misalignment with the essence of your content. I've had people literally say that they've taken meditations from me because they liked my smile. Now, it doesn't have to be all about aesthetics, but it is important to align the energy of your profile picture with the essence of your content. Number two is your bio. People aren't on Insight Timer to read a page of your story because where is the link for people to go to your website? It's at the bottom of your bio and so people start scrolling and like, this is a lot to read. They might just check out. I encourage you, Max three paragraphs. You want short to the point. Go see your favorite teachers on Inside Timer, the most successful on Inside Timer and you'll prob notice they have a very short bio. So don't put too much in the bio. Give them a reason to want to go to your website to see the other things that you have going on. Not only that, make your bio speak to who you're working with. If you are a coach and you want to attract people to come into your one on one work, it's important to say who that is in a short, succinct way. So Lou helps meditation teachers and coaches build their business and grow their work on Insight Timer and beyond. I have a version of this on my bio because if it's someone that wants to be a meditation teacher and they come to my profile, they see like, oh, Lou does all this other stuff on Insight Timer, but he also works with these people. That's interesting. And so they might be curious to go deeper. So last thing I'll Say about bio is in your bio. That's where you're going to have your website. I encourage you on your link to actually have your website. If you have a website, we want to create the least amount of friction for them to go off to your website. And what some people have is a link tree which is okay, but I just think that creates another layer of friction. It's I have to press the link tree and then there's options and then I have to go again. So it's two clicks rather than than one click. So if you can have a very clear link that links out to your website and then there's a whole other piece here is having your back end of your website, having a clear email capture or freebie that you're giving that aligns with your core audience. And so there is some more we can get into, but for now let's just focus on your inside timer profile number three, your meditation and talk titles. Do your titles speak in a clear way what the talk or meditation is about? Do they point out the transformation or the shift that's going to happen if someone's going to listen to it? And what I want you to watch out for is do they have any words or phrases that without context, people that are just scrolling aren't going to understand? For example, I was working with someone who has a meditation that he called beyond the Wall, Breaking through creative blocks. Now you can get a sense of what that might mean beyond the Wall, but it's not that clear. And unless someone has taken that meditation, they're not going to get the full gravitas of what that phrase is. So this is prime real estate in your title to be taken up with something that without context is hard to understand. And so look through all of your titles. Ask yourself if I had no idea what this meditation is about, what intrigues me about it, is there a promise of a transformation or a shift? And this is not to say that you can't experiment with interesting titles and make things different. I want you to make things different. But it's worth noting and asking yourself that question as you go through your titles again, because your titles, especially for newer teachers, is going to be one of your biggest marketing tools to getting people to want to check out your content. Number four is content cohesion and variety. Do you have a variety of content, from talks to meditations to courses? And do you have a variety of length 5 minute talks, 10 minute talks, 20 minute meditations, 30 minute meditations, 30 day courses, 10 day courses? Having a variety allows you to and people to meet you where they're at with the time they have. And that's why I love to have three and four minute talks because it becomes a great introduction to my work. And if people are like, whoa, I like this talk, I might try a 20 or 30 minute meditation. In addition to variety, I want you to think of, does your content have cohesion? If I take your meditation for middle aged balding white men in your profile and then I'm like, oh, this was really good, I want to go check out what courses you have. And in your course you have a prenatal women's course. And I'm like, wait a second, they just had a talk on middle age white men. And now I'm going to the courses, going to want to go deeper, but there's a whole different content here. You see what I'm saying? You want to have cohesion because this is how inside Timer becomes a flywheel is that you have a talk, you have a meditation, you say, hey, if you want to go deeper, I have a course on this topic. And people are like, okay, I'm going to go deeper into you, your course. I Recommend you picking 4 to 5 content pillars and themes that you can circle through and to think about what are courses that are your content pillars? Your content pillars often should be the courses that you have, because if you have five courses on your five core themes, then all your content becomes easy and then all your content links back to other content that you have. Number five, does your content speak to your core audience and the people that you're meant to serve? If you're a coach, do you have content that is aligned with the type of people that you are coaching, with the type of people that your bio says that you serve? This is going to help you break through some of the clutter and some of the generalization on Insight Timer and help you find the right people and a framework that I want you to think about here is take your four or five content pillars and then in each content pillar, think about content that would speak for everyone, content that would speak to the one, meaning your ideal person and content that is just for you. And so I'm not here to limit your creation on Insight Timer by any means, but it can be helpful to have meditations that will speak broadly to people in your theme, but then also have have a piece of content that speaks directly to your ideal audience, to aging women. Find calm and peace. You know, you have a meditation, you're known for the peace person. You're like, you love helping people find calm and peace. So you have a meditation, find calm and peace. Great. You have another meditation that says aging women find calm and peace. Whoa, that's way more specific. And then you're like, you know what? I want to do this real out there meditation around calm and peace where I actually help people get really angry. And then we feel the difference between calm and peace. And it's like from anger to peace. And you're just wanting to create this unique thing because it's from you, because it's more of the art. You guys know that I love the art of this. And so this is not about just churning out content for the masses and for the people, but it's finding the balance. Thinking of for each of your content pillars, what is for everyone, what is for the one, your ideal audience, and what is just for you? Number six, the visual branding of your meditation talk thumbnails. Ideally, if you have a great headshot or a photo shoot, you probably have images that have a similar vibe. I would use your photo shoot images for all your talks and meditations. That might not be you. You might not be like me who likes to have his face on everything. I'm an enneagram3. I like to be the center of attention. That's my thing. Maybe it doesn't feel comfortable for you. Then I would go with all beautiful and images without any faces. I don't want you doing the in between where you have an image that is other people's faces. Because it just. For me, this is my personal opinion. I just think it's a misalignment in energy. A simple example is that let's say for whatever reason on a day, I'm looking for a masculine or men's voice meditation, okay. And I come up against your profile. You have a man as the picture. And I'm like, okay, let me try this guy. And I go to it and it's like, wait a second, this was actually a woman's voice and this is a woman who has this meditation up there. So there's just like a confusion because your profile image is, especially if it's a person, is people are probably going to think it's you. And so if you're not going to put your picture on there, don't put any picture on there. And I just, I think just that keeps a cleaner vibe and essence to your profile. But I would use professional headshots. Whatever you choose, just make it look really professional and well done. Number nine, do you have a live event strategy and if you do, are your lives pre planned so that if I go to your profile I'm noticing that you have a live coming up and does the live connect to your content? Again if you're someone where all your content is around and anxiety for teens and I'm like well I finally some find someone that's really about anxiety for teens. Let's say I'm a parent or let's say I'm a teenager and I'm an inside timer and I'm like I want to do something with this person live. And I go live and your lives about offering astrological readings to pets. Now that's kind of like a weird, you know, it's actually really interesting thing to offer the live. But again there's not a cohesion. I'm not going to RSVP for that live. I'm not going to want to jump in because that's not why I enjoyed your content. So your live should be another extension of your content pillars because it's another place where when you're live you point people back to your profile. You say hey, I have a course on this, I have more meditations on this, I have a talk on this. So you want to always be able to send people to things that are related to what they showed up for in the first place. Number eight. And I could have left this on the bio section but I saved it for the end is does your work lead into deeper work? If you're a coach, not that you promote your coaching on inside timer because you can't do that but do you talk about client experiences? Do you talk about coaching in your content just because that is what you do and that's probably where you find sources of inspiration from, from what people are experiencing in your work. And so thinking about just speaking to that and then having that clear what you do in your bio and then here's how I want you to word and phrase how to work with you. And so at the end of your bio say something like Lou provides opportunities to work one on one with him in at his website or Lou provides deeper opportunities to work with him in his website at the very end of the bio notice and inside timer could come after me for this. I'm kind of going around the rules here but you're just stating the truth. You're not really saying go here, you're just providing facts. Lou has opportunities to work one on one with him at his profile at his website. And so same thing for you, you're not sending people off the app but you're just making it known that you do work one on one because there's no opportunity for people to go deeper with you. And if you don't work one on one but you have other offerings, it's the same thing. Like Lou provides other opportunities to work with him at his website. And hopefully your website is aligned with the content pillars and the energy that you have on Insight Timer. And by the way, with the stuff I do here on YouTube and you go on Insight Timer, there's not an alignment. So sometimes I'm not the best example because I'm doing different things on Insight Timer than I am for you other Insight Timer teachers. So sorry, this isn't always the truth, but I hope you found some of the things here valuable. If you did, I'd love to hear which one are you going to implement? Which one did you find valuable? Or what ideas do you have that you use to optimize your Insight Timer profile? Leave in the comments below. And one more thing, the thing that I can't help you with in this video that might be deterring people from going deeper is are your meditations really speaking to people? Are they moving their hearts? Are they sharing the essence that is your gifts? And maybe they are, but maybe you'd like some more inspiration. And if so, go check out my free course, Meditation Script Mastery. I had someone just take this course who has created over a hundred meditations and she said that this course unlocked something new for her. So even if you're a seasoned creator and teacher, go check out Meditation Script Mastery. See what ideas it evokes for you to tap more into your creativity, your unique gifts, and continue to succeed and thrive on Insight Timer and hopefully beyond. Take care.