I'm Done Trying
What makes life worth living?
As a student of Aletheia coaching, we highlight the difference between doing something in order to get something from it, or for its own sake, where the action is fulfilling in itself.
We refer to this as technological attunement vs. poetic attunement.
Technological attunement is transactional. I do x and expect y.
Poetic attunement is relational, deepening our understanding of self and other.
It's not what is done, but rather how.
Some coaches take trainings in order to get a certification in order to be perceived as qualified. (technological attunement)
Some coaches do trainings because they love what they are learning and practicing. They're not attached to the piece of paper. (poetic attunement)
While technological attunement is necessary at times, it doesn't lead to lasting fulfillment.
I've been noticing myself in technological attunement as a business owner.
"Copywriting" is writing in order to get someone to take action.
When I'm writing emails "trying" to get something from you, it doesn't feel good.
Poetic attunement is not about trying to get anywhere. It's about attuning to the stream of energy that is everywhere, which takes care of everything.
It's allowing Spirit to live through us, rather than "making things happen".
My transformational coaching involves being in poetic attunement with clients, connecting deeply with them, and allowing the resources that emerge to guide our work.
Can my marketing be the same?
This email is fulfilling to write. I'm not attached to you signing up for an offer, even though I'm inviting you to.
When I write like this, I don't mind how many people unsubscribe. If someone doesn't appreciate how I'm sharing, it's not a fit.
However, when I send an email expecting a result and see eight unsubscribes, my heart sinks.
"It's not my best stuff!"
I'm done trying.
You, reading this, are a real human—not a number in my list to extract something from.
In a sea of hundreds of other emails you get, I hope you find something fresh here.
Even though you don't read them all, I hope to be like an old friend you can always come back to.
Thank you for being here.